Multimedia Production
"Media production specialists produce items such as commercials, films, short documentaries, audio messages and videos in various TV and Internet formats. This career may involve working with others to select a video topic, script writing, set building and casting in addition to coordinating studio time and other scheduling concerns. Media production specialists might choose titles, music, animation and narration; edit and arrange video; and develop program material. They may need expertise with computer software editing programs and video equipment such as cameras, microphones and lighting. Software to master may include Final Cut Pro, AVID, AfterEffects and Photoshop. Digital and online media jobs have become more prevalent in recent years as Internet and Web-based media work has increased. Media production specialists should follow developments in the media production industry and may be called upon to make recommendations for purchasing new equipment."